Epic Tree | Project Showcase: HoyTV App

Project Brief

A revamp of the HOY TV programme app, letting users browse programme information and catch-up content. The app shares the same WordPress CMS as the corporate website, so the design had to align with the content field structure used on both sides.

Project Type

Mobile App

Involvement

UX Audit UI Design Ad Placement Planning Interaction Prototyping

No. of Service Pages

30+

No. of Component

20+

Impact

Shared a single WordPress CMS with the corporate website, requiring the content field structure to be aligned across both so synced updates stayed consistent
Improved the browsing experience for programme information and catch-up content, helping users find what they wanted to watch faster
Planned appropriate ad placements, balancing commercial needs with user experience
Delivered a full visual design refresh and interaction prototype within the constraints of the shared CMS architecture

HoyTV App

30+

20+

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